About the studio

Jan Dryk

uxsoft is the practice of Jan Dryk — engineering leader, product builder, and long-time operator. Days are spent shaping high-performing customer-oriented squads inside a Fortune 50 organisation. Evenings are spent learning new languages and shipping small things that work. The leadership is sharper because the engineering still happens; the engineering is sharper because the leadership demands it.

Experience

Nov 2023Present

Associate Director — Digital Marketing Engagement Delivery & Operations

@ MSD
  • Reorganised the product line by value streams to put customers, not org charts, at the centre.
  • Built an in-house engineering team, internalised critical knowledge, and took ownership of a previously vendor-run platform.
  • Established mature tiered product management and architecture practices, embedded agile ways of working, and mentored team leads.
  • Lead a team of 10 employees and 50+ contractors across multiple geographies.
  • Owned a $9M delivery budget and a $5M operations budget; delivered ~$1M in operations cost savings.
  • Stood up a release management process that visibly addressed customer concerns about quality and predictability.
Jun 2022Nov 2023

Associate Director — Marketing Execution Delivery

@ MSD
  • Lead 6 agile delivery squads and the supporting roles around them — delivery leads, scrum masters, engineering managers.
  • Owned a $6M budget and the financial planning around it.
  • Managed strategic partner relationships and end-to-end delivery accountability.
  • Pioneered DevSecOps adoption (Jenkins, Artifactory, Bitbucket, SonarQube) across the organisation.
  • Extra: Content Tagging Automation (CTAP)
    • Rebuilt trust with frustrated business stakeholders.
    • Reorganised the team, coached members, and dramatically accelerated delivery.
Jun 2020Jun 2022

Senior Delivery Lead — Marketing Execution

@ MSD
  • Lead 4 agile delivery squads and coordinated multi-team delivery as one customer-facing team.
  • Drove a transition of the entire product line to agile-at-scale ways of working.
  • Owned delivery, quality, release management, and operations across the line.
Mar 2020Jun 2020

Senior Technical Product Manager — Digital Identity & Consent

@ MSD
  • Lead an agile product team for a hybrid SaaS / AWS-developed identity platform.
  • Authored features, prioritised the backlog, and aligned stakeholders.
Feb 2017Mar 2020

Solutions Architect — Digital Marketing & Channels

@ MSD
  • Authored the architecture vision for an integrated digital marketing platform; secured stakeholder buy-in; worked alongside engineers to execute.
  • Notable features: deeplinking, the cross-product front-end package, real-time data sync, and more.
  • Compressed Digital Identity rollout from 1 year per market to 1 month per market.
  • Lead the MDE packaging program — a cross-value-team integrated marketing ecosystem of 5+ products.
Sep 2016Feb 2017

Innovation Developer — Digital Marketing & Channels

@ MSD
  • Built innovation tools and integrations on AWS and TypeScript.
  • Lead the migration of ETL workloads from EC2 instances to Lambdas.
  • Evangelised TypeScript adoption across the team.

Capabilities

Languages

RustF#C#TypeScriptJavaScriptJavaSwiftVB.NETSQLLaTeXPythonKotlin

Frameworks

ASP.NET CoreEntity Framework CoreDioxusAstroReactWPFMAUIUmbraco

Platforms

AWSMicrosoft AzureAzure DevOpsMicrosoft App CenterGitHubKubernetesTraefikLonghornArgoCDMulesoft

Practice

Engineering leadershipAgile at scaleProduct strategyHiring & coachingArchitectureDevSecOpsRelease management

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